relevance is value

A blog on innovation and new business development

Financials’ splurge on Adwords: #OccupyGoogle, or opportunity cost of not innovating?

Google racked up profits of  $33,3 billion in the year ending July 1st. Fully 97% of this comes from AdWords sales. The infographic below (source: shows who buys all those words, and for how much:

Where Does Google Make Its Money? [ infographic ]

What is going on here? Does Google exploit a quasi-monopoly and are financial firms its biggest victims, or does the lack of new  value innovations force financial companies to oversize their marketing expenditures?

read on

Filed under: Finance and insurance, Innovation strategy, , , , , , , , , , , , , ,

Concept development costs are falling to zero… what are the consequences?

Do economies of scale still apply?

In the old days, if you wanted to develop a product vision and bring a proposition to market, you’d have to go through a lot of trouble and spend a lot of money to create a prototype, look for customers ready to sacrifice some of their time to give you feedback, etc. Typically, for a product to get to testing stage required burning up at least € 100.000 in development costs. No more. Now you can test your concept for free. read on

Filed under: Trends and their impacts, Innovation processes and tools, Innovation strategy, , , , , , , , , , , , , ,

Bold HP: #1 PC maker walks away from core business

Now there’s a gutsy firm, led by a gutsy CEO, mr. Leo Apotheker (in Dutch this name can be read as: Lion’s Pharmacist). HP is the no.1 PC maker in the world. Many celebrities have declared on HP’s account that the computer ‘is personal again’. So personal, apparently, that HP itself no longer wants anything to do with it: the PC business has been effectively put up for sale.

In a further twist, HP simultaneously announced it would take over a UK software firm  (ironically?) called Autonomy.

Analysts as well as investors are shocked, causing HP shares to dive to a 6-year low on August 19th.

Why? Why leave a market where you are number 1? Well, on some counts, HP is one of the last giants jumping off a sinking ship: the PC as an autonomous force in hardware

Read on

Filed under: Innovation strategy, Real-world examples, , , , , , , ,

Social (read disruptive) media


We all have to face the music

When you compare my earlier blog with this one, it is obvious how much has changed. Every day,  it gets easier to produce content, to share it and to react to content others produce. The beauty, or horror, of it is that industry after industry faces disruptive attacks to its dominant business models.

Established businesses are struggling with the consequences. The music industry in particular is turned upside down. Severe pressure on their core business has forced companies to launch a flurry of new initiatives. Despite this, most are bust or sold. Will this happen to your company too? – read on

Filed under: Trends and their impacts, , , , , , ,

Link to new businesses

At, you can read about all sorts of new businesses. Some of them may be discussed in this category later on.

Filed under: Real-world examples, , , ,

What is innovation?

Defining the undefinable

The word innovation has several meanings. read on

Filed under: Uncategorized, , , , , , ,

Christof de Winter

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