When you compare my earlier blog with this one, it is obvious how much has changed. Every day, it gets easier to produce content, to share it and to react to content others produce. The beauty, or horror, of it is that industry after industry faces disruptive attacks to its dominant business models.
Established businesses are struggling with the consequences. The music industry in particular is turned upside down. Severe pressure on their core business has forced companies to launch a flurry of new initiatives. Despite this, most are bust or sold. Will this happen to your company too? - read on